nestEd – Reimagining Homeschooling as a Trusted Alternative
buisness anaytics / Brand Identitiy / Web Dev
nestEd is a platform designed to legitimize and support homeschooling as a structured, flexible, and emotionally grounded alternative to traditional education. Rooted in user research with students, parents, and educators, the project maps the fragmented homeschooling experience and addresses key gaps like curriculum tracking, social interaction, and academic recognition.
Wireframing / Forecasting / Buisness Analysis / Web Development/ Information archietecture
Education /Ecommerce
Industries
On the business end, I conducted a detailed Cost of Goods Sold analysis, mapped out a break-even point, and created a 6-month P&L forecast, ensuring that every design decision was rooted in product viability and scalability. The brand experience was enriched by original mascot illustrations, enhancing the platform’s approachability for both learners and parents.
The project balances user needs, business viability, and technical execution. It solves a real educational gap through thoughtful UX, while also proving feasibility with financial modeling and a responsive web prototype — making it both desirable and buildable.